Simon Cowell is one of the most influential and famous music industry moguls in the world. He has dedicated his life to building solid brands such as his label “Syco” and worldwide talent competitions like The X Factor,American Idol and two “Got Talent” programmes in the U.K. and U.S.
The success he has acheived in his career cannot be disputed. However, in recent years it has been no secret that rating on all of his shows have dropped significantly, it even looks like The X Factor UK is getting either axed completely or given a complete overhaul by Simon and his team.
Well, that looked like the plan anyway. Unfortunately it doesn’t seem to be gaining the backing that Mr Cowell had hoped for. This coupled with the ever dropping ratings and the recent shocking news of girlband “Little Mix” parting ways with Simon’s label “Syco” really has made me start to wonder if the music mogul is losing his touch and influence within the music scene.
Although he has been known to give stars the breakout they have been waiting for (Louisa Johnson, One Direction and Olly Murs are the top three examples), his shows have also been plauged with negative press, with accusations of fixing and many former contestants openly speaking about the fact that they had no control over their song choice during the audition process and at other stages in the competition.
In my mind, there isn’t really any use for shows like X Factor and Got Talent anymore. The shows have become less about talent and more about commical acts gaining airtime to drum up ratings, Simon has lost sight of what the music industry is about and is ruining careers before they’ve even started in some cases.
Furthermore, musicians and artists are becoming increasingly aware of how easy it is to release their own music without the need for a contract with a big label. I think that this will be the ultimate cause for Cowell’s downfall.
He has created success stories I won’t deny that. Equally, he has used artist’s lack of knowledge to take advantage of them during the most crucial time in their career. Simon isn’t the only selfish big name in the industry, but I think he has made too many mistakes and that his time at the top is coming to an end.
I know he won’t give up without a fight, but a fight means doing desperate things and the first thing that’s going to happen is the increase in low-standard contestants being placed on TV for commical appeal to increase ratings. I for one, am not looking forward to the industry being turned into a circus for the benefit of one person.
Has the biggest industry name become an ex-factor in today’s modern music world? I guess we shall have to wait and see.